Search Engine Marketing
Search Engine Marketing is the best way to drive targeted traffic to your website. Every month nearly 10 billion search engine queries are performed (see chart below) on the top 5 search engines. Millions and millions of people (potential customers) are actively seeking information and items on the internet. As a business owner you want, you need, to increase your exposure to this massive market.
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Search Entity |
Search Queries |
| |
July '06 |
June '07 |
July '07 |
% Change |
| Google |
3,322 |
5,459 |
5,459 |
2.4% |
| Yahoo |
2,146 |
2,307 |
2,325 |
0.8% |
| MSN |
895 |
1,181 |
1,214 |
2.8% |
| Ask Network |
473 |
440 |
436 |
2.9% |
| Time Warner |
6.6% |
4.5% |
4.4% |
-.01% |
|
* data provided by comScore
Most search engine marketing strategies are straightforward. Your first step needs to be a search engine friendly website. All too many search engine marketers forget this most basic step to developing a great search engine marketing campaign. Like with most things, you want to keep it simple and start from the beginning.
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Step One: Web Design |
Once you've created your search engine friendly website your next step is search engine optimization. The Search Engine Marketing Consultants at Keniston & Company are accomplished SEOs. Let's move on and learn more about the magic of Search Engine Optimization.
| Website Design is the first step to transforming your website into a money making machine. Developing a “searchable” website is straight forward if you have the knowledge and tools at your disposal. The Search Engine Marketing Specialists at Keniston & Company clearly outline the basic steps to a creating a great website:
Our Search Engine Marketing Solutions include tips and tools to make Search Engine Marketing an effective part of your Search Engine Marketing Plan. |
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Step Two: Search Engine Optimization |
Once you've created your search engine friendly website your next step is search engine optimization. The Search Engine Marketing Consultants at Keniston & Company are accomplished SEOs. Let's move on and learn more about the magic of Search Engine Optimization.
| Search Engine Optimization or SEO is the work horse of your Search Engine Marketing Strategy. Naturally, anyone who runs a web site wants to be in the "top ten" results. This is because most users will find a result they like in the top ten. Being listed 11 or beyond means that many people may miss your web site. The Search Engine Marketing Experts at Keniston & Company clearly outline the basic steps to creating an effective Search Engine Optimization Campaign:
The Search Engine Marketing Professionals at Keniston & Company make available SEO tools and tips to make your Search Engine Optimization Strategies an effective part of your Search Engine Marketing Plan. |
Your next step is to develop a Pay-Per-Click Campaign. PPC Search Engine Marketing is a very effective Search Engine Marketing tool. Pay-Per-Click advertising results when companies pay each time a potential customer “click” on their text ad in the search query results.
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Step Three: Pay-Per-Click |
| Pay-Per-Click Search Engine Advertising has caught on over the past couple of years. Google's Adwords Program, Yahoo's Search Marketing, and MSN AdCenter are the big three in Pay-Per-Click Marketing. The Search Engine Marketing Specialists at Keniston & Company outline the basic steps to an effective Pay-Per-Click Campaign:
We delve into keyword research, analytics, and competitive analysis to deliver very best return on investment for our clients. The Search Engine Marketing Consultant at Keniston & Company make available tips and tools to make your Pay-Per-Click Campaign an effective part of your Search Engine Marketing Plan. |
If you own or operate a local business than the next step is to develop a Local Search Engine Marketing Plan. The best Search Engine Marketing experts will tell you localizing your campaign is critical if you are a small or medium business trying to draw potential customers from a particular region. Let's finish up with step four.
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Step Four: Local Search Engine Marketing |
Local Search Engine Marketing is the life blood of any local or regional business. Designing your website with a local “feel”, targeting your optimization efforts locally and/or regionally, and developing clever localized PPC Campaigns can drive traffic to your website and bring you business that you otherwise would never have gained access to. Our Local Search Engine Marketing Professionals outline the basic steps to an effective Local Search Engine Marketing Campaign:
So many small businesses are themselves searching for help in launching their own Local Search Engine Marketing Campaigns that Keniston & Company has created the Small Business Accelerator Packages. These packages bring affordable solutions to small and medium sized businesses. Keniston & Company also makes available tips and tools to make your Local Search Engine Marketing Campaigns an effective part of your Search Engine Marketing Plan.
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